Overview
01/Overview
FlowState Fitness is a growing boutique gym chain with three locations across Toronto. They needed to replace their patchwork of tools with a unified system for managing memberships, classes, and client communications.
The challenge
02/The challenge
Staff were spending hours each day on manual tasks — booking confirmations, membership renewals, attendance tracking, and follow-ups. They were using five different tools that didn't talk to each other.
The approach
03/The approach
We built a custom web application with an integrated CRM that unified all operations into one dashboard. Automated workflows handle class reminders, renewal notices, re-engagement campaigns, and attendance reporting.
The results
04/The results
“We went from drowning in spreadsheets to having everything in one place. The automated workflows alone have saved us over 12 hours a week. Our team can finally focus on what matters — our members.”
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Founder, Excell Online·Toronto