Overview
01/Overview
Archer & Co. is a boutique law firm in downtown Toronto specializing in corporate and real estate law. They wanted to modernize their brand and create a website that conveys trust, professionalism, and approachability.
The challenge
02/The challenge
Their brand felt dated and didn't reflect the quality of their work. The website was a basic template with poor mobile experience, no online booking, and virtually no organic traffic.
The approach
03/The approach
We started with a complete brand refresh — new visual identity, typography, and messaging framework. Then we designed and built a custom website with integrated consultation booking, practice area pages optimized for SEO, and attorney profiles.
The results
04/The results
“The rebrand gave us the confidence to compete with the bigger firms. Clients consistently tell us our website was a major factor in choosing us. The booking system alone has been a game changer.”
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Founder, Excell Online·Toronto