All work
Branding/Web Design

Archer & Co. Legal

consultation bookings

Overview

01/Overview

Archer & Co. is a boutique law firm in downtown Toronto specializing in corporate and real estate law. They wanted to modernize their brand and create a website that conveys trust, professionalism, and approachability.

The challenge

02/The challenge

Their brand felt dated and didn't reflect the quality of their work. The website was a basic template with poor mobile experience, no online booking, and virtually no organic traffic.

The approach

03/The approach

We started with a complete brand refresh — new visual identity, typography, and messaging framework. Then we designed and built a custom website with integrated consultation booking, practice area pages optimized for SEO, and attorney profiles.

The results

04/The results

3x
Increase in consultation bookings
210%
More organic traffic in 6 months
45%
Reduction in bounce rate
4.8s → 1.1s
Page load improvement
The rebrand gave us the confidence to compete with the bigger firms. Clients consistently tell us our website was a major factor in choosing us. The booking system alone has been a game changer.
Michael Archer·Partner, Archer & Co. Legal

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